About this blog
I’m as guilty as anyone of falling into the trap of technology for technology’s sake. Chasing the latest bright shiny object can be a lot of fun. But at the end of the day we buy technology for the value it brings – whether it’s the memories captured with a digital camera, the escape of high definition entertainment, or saving money by working more efficiently. It’s all about value.
That’s what I hope to capture here in this blog — the cool ways people are finding value in the technology they use. We’ll also discuss some of the broader issues in the technology world like security, policy & procedure, and of course, the latest bright shiny object. But I hope to always be able to tie it back to value.
Who’s Behind the The Value Prop?
My name is Jim Takatsuka. I’m a father, husband, and wrestling coach. I started surfing the web when it was still called the arpanet (and before Neuromancer introduced the world to “cyberspace”). I was at Berkeley when lynx, gopher, and of course usenet, were the coolest things on the net; at Apple Computer when Macintosh was brand new and the dogcow went moof; and at Sun Microsystems when they were the Dot in Dot com. I’m currently enjoying the ride as the business development lead for Microsoft in Hawaii.